Discovery & Strategy
(01)
We begin by understanding your business challenges, your target audience, and your specific KPIs (Leads, Brand Recall, Safety Compliance). We define the target platform and video format before any production begins.
Creative & Scripting
(02)
Our team develops a video concept and script that aligns with your brand voice and is optimized for conversion. For performance ads, this means testing hooks; for corporate, it means clear, authoritative messaging.
Production & Filming
(03)
From securing local permits in Calgary or Edmonton to coordinating specialized equipment for an Oil & Gas site , our expert crew handles all aspects of filming with professionalism and efficiency.
Post-Production & Optimization
(04)
We edit, grade, mix audio, and add graphics. Crucially, for performance video, we deliver A/B test variations (different cuts, hooks, CTAs) to maximize your ad spend.
Analysis & Reporting
(05)
We don't disappear after delivery. We provide actionable reports on how your video is performing against the initial KPIs and advise on future content strategy based on the data.
Hi, I’m Haris, a director and cinematographer based in Edmonton.
Haris Yar Khan is the agency’s Creative Director and an accomplished cinematographer based in Edmonton. An award-winning filmmaker, he bridges marketing strategy with compelling visual storytelling. His expertise spans directing and shooting high-impact commercials and cinematic brand films. Holding a Commerce degree in Marketing and International Business from MacEwan University, and experience in tech and digital marketing, Haris blends creative precision with strategy to deliver measurable results.
Hi, I’m Kamal, a videographer and editor based in Edmonton.
Kamal Abdul Hakim, founder of Edmonton’s Nascent Media, is a filmmaker and photographer with a nostalgic, authentic style. Known for documentary storytelling and commercial projects, Kamal has collaborated with Canadian icons like Donovan Bailey, Jully Black, and David ‘Gordo’ Strickland. Nascent’s films, blending creativity and impact, earned the Best Local Film Award at a top festival, inspiring connection with every frame.
Hi, I’m Noor, a project manager based in Edmonton.
Noor Fatima oversees creative video projects from concept to completion at Nascent Media. With a background in education and storytelling, she blends strategic structure with empathy and artistry. Noor is passionate about amplifying meaningful voices, turning creative visions into tangible impact through meticulous planning and care.
Hi, I’m Qutub, a producer based in Edmonton.
Qutub Syed is a filmmaker and the Head of Business Development at Nascent Media. He leads production with a focus on clear structure, strong collaboration, and purposeful storytelling. Alongside overseeing shoots and project execution, Qutub builds client partnerships and guides the agency’s growth, ensuring every project moves the agency forward.
